5 Best Social Media Platforms for Mortgage Marketing in 2025
đź“Š Did you know 77% of homebuyers research lenders online before making contact? If your mortgage business isn’t active on social media, you’re missing out on a massive opportunity to build trust and capture leads where your prospects are spending time daily.
In today’s digital-first world, social media isn’t just optional for mortgage professionals — it’s essential. From boosting visibility to automating lead generation, the right platforms can significantly accelerate your growth.
Let’s explore the five best social media platforms mortgage professionals should leverage in 2025—and how to use each one effectively to grow your business.
Key Takeaways
âś… Facebook is the most versatile platform for mortgage marketing
âś… Instagram helps you build trust and brand personality through visuals
âś… LinkedIn is ideal for professional networking and referral growth
âś… YouTube boosts authority and SEO with video marketing
âś… TikTok is rising fast for reaching first-time homebuyers and Gen Z
âś… Use tools like GetMortgageWebsite and theBigBot CRM to integrate and automate your strategy
1: Facebook
Why it works
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With over 2.9 billion monthly active users, Facebook remains the most powerful platform for reaching homeowners and homebuyers of all ages. It’s perfect for building communities, sharing educational content, and running highly targeted ads.
Tips for mortgage pros
Create a business page and post 3–5 times per week
Use Facebook Groups to connect with local buyers and real estate professionals
Run lead generation ads with instant forms and automated CRM follow-ups using theBigBot CRM
Share mortgage tips, testimonials, and milestone stories
đź“Ś Example
Run a “First-Time Buyer Tips” video series and promote it to a local ZIP code with targeted ads. Then capture leads using an automated form connected to your GetMortgageWebsite platform.
2: Instagram
Why it works
Instagram is perfect for showcasing your personal brand and creating authentic engagement. It’s visual, fast, and ideal for behind-the-scenes content, success stories, and quick mortgage tips.
Tips for mortgage pros
- Post Reels, Stories, and Carousel posts 4–6 times per week
- Use hashtags like #mortgagebroker #firsttimehomebuyer #homeloans
- Share short videos explaining common loan terms or process steps
- Highlight customer success stories with before-and-after shots
đź’ˇ Pro Tip
Pair your Instagram efforts with your GetMortgageWebsite blog by sharing article snippets and linking to full content in your bio or stories.
3:YouTube
Why it works
Video marketing is king, and YouTube is the go-to platform for long-form content. It’s also the second largest search engine behind Google, making it a critical SEO tool.
Tips for mortgage pros
Start a video blog (vlog) answering common mortgage questions
Optimize titles and descriptions with keywords like “VA Loan 2025” or “First-Time Buyer Guide”
Add calls to action linking to your GetMortgageWebsite landing pages
Repurpose videos into short clips for Instagram and Facebook
🎥 Example
Post a video titled “What Credit Score Do I Need for a Home Loan in 2025?” and drive traffic to your application page hosted on GetMortgageWebsite.
4: TikTok
Why it works
TikTok may seem unconventional, but it’s exploding with mortgage and real estate content. It’s where younger, first-time buyers spend their time and where authenticity drives trust fast.
Tips for mortgage pros
- Create short videos (15–60 seconds) offering quick tips or busting myths
- Use trending sounds and hashtags to boost reach
- Share “day in the life” videos as a mortgage pro
- Link to your GetMortgageWebsite profile or landing page in your bio
đź“Š Statistic
TikTok saw a 150% year-over-year increase in financial service content engagement in 2024—proof that even serious industries are thriving on the platform.
5: LinkedIn
Why it works
LinkedIn is an invaluable resource to create business-to-business connections, particularly with financial advisors, builders, and realtors. Additionally, it’s where you can establish yourself as an authority in the mortgage sector.
Tips for mortgage pros
Connect with local agents, bankers, and developers
Publish thought leadership content once a week
Comment on industry news and add your insights
Highlight how your CRM workflows (like those in theBigBot CRM) improve turnaround and communication
đź‘Ą Best Use Case
Create a “Referral Partner Spotlight” series to feature realtors and partners on your profile. It boosts relationships and builds authority.
Pro Integration Strategy
To truly streamline your mortgage marketing efforts across all these platforms:
🔧 Use GetMortgageWebsite
- One-click lead capture from social media ads
- Integrated CRM that tracks leads from Instagram, Facebook, and LinkedIn
- Built-in blog and content hub to share on social platforms
- Mobile-optimized landing pages tailored to each social campaign
🤖 Automate with theBigBot CRM
- Set up workflows to respond instantly to social media leads
- Schedule posts and campaigns in advance
- Manage SMS, email, and calendar follow-ups all in one place
- Review performance reports from your campaigns with detailed analytics
Frequently Asked Questions
Which social platform should I start with if I’m brand new?
Start with Facebook. It has the broadest reach and easiest tools to use for ads and organic posts.
How often should I post on social media?
Yes, but using both together gives you full automation and better lead capture.
What’s the best way to capture leads from social media?
Use landing pages and lead forms connected to a mortgage CRM like theBigBot CRM or your GetMortgageWebsite to automate follow-ups.
Is TikTok really worth it for mortgage professionals?
Yes, especially if you want to engage younger buyers. It’s growing fast and allows you to reach new audiences with short, engaging content.
Conclusion
Social media is no longer just a nice to have it’s a powerhouse tool for mortgage professionals who want to build trust, generate leads, and grow their business in 2025 and beyond.
Each platform has unique strengths, and when paired with a solid website from GetMortgageWebsite and smart automation via theBigBot CRM, you’ve got a mortgage marketing machine that runs 24/7—even while you sleep.
So pick your platform, get posting, and watch your mortgage brand thrive online!